With a population of only 10,000, Ludlow certainly has a lot more to offer than its size would suggest. The town is an architectural gem with over 500 listed buildings and a well-deserved reputation for quality food and drink. You’ll find a selection of small, family-owned businesses; butchers, bakers, delicatessens and food shops that sell quality products with a personal touch.
Ludlow Castle is at the heart of this fine medieval market town; winner of the Best Town in England 2007. Once the home of Kings, Ludlow Castle has dominated life in Ludlow for centuries and has been described as "the epitome of what a castle ought to be". It still plays a vital role today and acts as a venue for festivals, events and open air theatre.
The Ludlow Marches Food & Drink Festival is held every September and Ludlow Festival is held in June/ July attracting performers from all over the world. In November the Medieval Christmas Fair is held locally.
Ludlow is situated in The Shropshire Hills Area of Outstanding Natural Beauty (AONB), a special landscape rich in heritage and wildlife. Off the beaten track, it is loved for its tranquillity and inspiration as well as its walking and numerous outdoor activities. Stand on one of the many hilltops and admire the view or explore the woods, valleys and rural villages below where you can relish in the vibrant country markets, quirky events and charming country pubs.